A research team led by a renowned marketing professor would compile a report titled "Greater Bay Area Market in Perspective and Implications for Hong Kong Brands"(tentative), which documents the findings of business tour, supplemented by brief but insightful extended analysis to dissect the dynamics and trends of the GBA market. The analysis report will also make efforts to strengthen the key points of the market researches completed in the first phase of the Project, with an eye to further creating, integrating and disseminating information and practical skills related to the market environment, consumer culture as well as the effective brand promotion and management strategies for tapping into GBA, thus helping Hong Kong enterprises to enhance their knowledge equipment and key capabilities in brand operations.