A research report covering the analyses and findings of consumer survey and company case studies has been published. The Report represents a systematic creation, integration and dissemination of the information, knowledge and practical skills in relation to the market environment, consumption culture, strategies for market entry and expansion as well as brand promotion and management in the Greater Bay Area, in an attempt to strengthen Hong Kong companies' ability to develop regional market and sharpen core competences for branding.
The data, statistics and analyses of the report of consumer survey has firstly documented in the "Report of Study on the Attitude towards Hong Kong Brands and Purchasing Behaviour of Greater Bay Area Consumers"
has which was released in "Hong Kong．IN．Brand Greater Bay" Media Briefing on 2 June 2021. And the analysis of the report of company case studies has also documented in the "Effective Branding in Greater Bay Area Company Case Study Report"
Both Reports has been publicised and distributed in the “Hong Kong‧IN‧Brand Greater Bay” Strategies and Experience Sharing Seminar holding on 25 April 2023 and the digital version has already been uploaded onto this website.
Download the Report of "Study on the Attitude towards Hong Kong Brands and Purchasing Behaviour of Greater Bay Area Consumers"
Download "Effective Branding in Greater Bay Area Company Case Study Report"