Research Report

A research report covering the analyses and findings of consumer survey, company case studies and business tour is to be published. The Report represents a systematic creation, integration and dissemination of the information, knowledge and practical skills in relation to the market environment, consumption culture, strategies for market entry and expansion as well as brand promotion and management in the Greater Bay Area, in an attempt to strengthen Hong Kong companies' ability to develop regional market and sharpen core competences for branding.

The data, statistics and analyses of the report of consumer survey has firstly documented in the "Report of Study on the Attitude towards Hong Kong Brands and Purchasing Behaviour of Greater Bay Area Consumers" has released in "Hong Kong.IN.Brand Greater Bay" Media Briefing on 2 June 2021. And the Research Report will be publicised and distributed in the Sharing Seminar at the end of the project and its digital version will then be uploaded onto this website.

(For a full report of consumer survey, please refer to the Chinese version「粵港澳大灣區消費者對香港品牌的態度及購買行為調查報告」)

Download the Report of “Study on the Attitude towards Hong Kong Brands and Purchasing Behaviour of Greater Bay Area Consumers”